Marketing Your Brand on Snapchat

Getting Your Initial Following

If you want to be successful in marketing on Snapchat then you’re going to need to get a following. Just like with your Twitter and Facebook followers, the more people that you have following you, the higher the chances that other people will follow you. This article will give you some tips on getting your first followers on Snapchat as well as some things not to do to get followers.


Let Your Creativity Free

The first thing that you want to do is make sure that anything that you’re posting is creative and fun and shows off your artistic expressions. Posting boring content with text that is always the same never changes, over the same boring videos of products are going to get exactly nowhere with Snapchat. But pictures of people using your product in unconventional ways, with your caption and emojis, is going to get people’s interest and make them want to share your content.

Use Your Other Social Networks

We discussed this a little bit in the last chapter but it might be useful to understand exactly how you should use your social networks to get Snapchat followers. The best way to do it is to come up with compelling things to post on your Twitter, Facebook, Instagram or whatever social network you’re using. These are teaser items such as a promo code within the story that you can only get if you go to Snapchat.

Put Your Snapcode Everywhere

Place your snapcode or Snapchat information anywhere that you can. Post it on your website, around your store if you have one and anywhere else that you can think of where people that you want to influence would be willing to join Snapchat or are already using it. You also put it on your business cards, put a link to it in your email or even advertise on forums that are in your industry.

Use Social Media Influencers

Do you know a YouTuber or someone who has a large following online but isn’t necessarily Hollywood celebrity? Do you think they are someone that would be interested in your product or service? You might be able to leverage influencers by offering them something special which they will almost always talk about afterward and you can get followers from that.

Things Not to Do to Get Followers on Snapchat

There are a few things that you shouldn’t do to get followers on Snapchat. One of them is to use one of the services offered on websites like Fiverr that promise to get you thousands of followers. For one thing, they are not going to buy anything from you and may not even have real people behind them. Also, you might get your Snapchat account banned by doing so at some point in the future. You also should try not to be boring and make sure that you’re accessible in some way because users don’t want a shadowy face in the background, they want a real live human being behind your company that they can interact with.

To find other creative and innovative ideas on getting your brand in front of your targeted market check us out on Skillshare

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