How to Drive Huge Traffic from Pinterest to your Site

Any business can get traffic from Pinterest by learning a few techniques. With some hard work and a little luck, you’ll be able to drive massive amounts of traffic from the social media gathering place to the place of commerce. Here are some techniques to drive more traffic from your pins to your website.

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Follow these simple steps to ensure success!

  1. Ensure links that lead to quality content. Pinterest doesn’t like spam, or anything that reeks of it, so if your links lead back to a low-quality page, with non-relevant images or text, they are going to demote your pins fast. Make sure that the link contains the picture you used for the pin.
  2. Make sure that you are writing descriptions for search, and restrict the use of hashtags to special promotions or a hashtag you always use for your business. Make the descriptions compelling, concise and make sure they contain the words that people are going to be searching for. Pay attention to the trends and to the descriptions that you see and you’ll soon get a second sense for what kind of keywords you should include.
  3. Become engaged. Try to create a regular following and make sure that you interact with them by visiting their pages and looking at their Pinterest feeds. You can even tap into your regular customer base by putting the Pinterest logo on your site and allowing people to follow it to your profile. These people will become the basis for your following.
  4.  Stay on top of things and post regularly, but not so often that people get sick of seeing your updates. This is a fine line to walk and requires that you know your audience and your niche topic. A good rule of thumb to follow is to post daily, two or three times max.
  5. Be sure your board name is something engaging and make your descriptions something that not only contain searchable keywords but are also descriptions that people can use to identify exactly what a particular board is for.
  6. If you create a name for your profile that includes the name of your business (as well as your username if possible) you will get better search rankings, especially after you confirm your website. You’ll also want to write a great description of your business.
  7. Use the Rich Pins tool if you want to draw in more traffic. When you use rich pins you are able to add more text, which adds on keywords and helps them rank better.
  8. Lastly, make sure that you know what you are doing on Pinterest and what your niche actually is. If you want to appeal to the crowd, know what pinners are searching for and then carve yourself a niche somewhere in the middle of that. Up to a certain point, the more specific you can be about your products or services, the more likely it is that you will be at the top of search.

For more insightful ways to boost your E commerce presence, check out the Lazy Sales Formula where we give you all the steps to make your business successful.

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